The business is moving forward, but we are adjusting to the different changes and failures we might face. As we divide into the different management departments: CEO, CFO, CMO, etc. I find myself in the group with the CMO's. Happily with that decision, I knew I wanted to focus on advertising our business to everyone. I wanted to spread our business like a prophet, in the most persuasive way possible. However, not only was I excited to advertise, but I was ready to face the design of the logo like if it were my destiny to do so.
As I am very passionate for art, I was so happy to be able to incorporate my skills in creating the logo for the business. Having made numerous different examples over the past week I have definitely noticed growth. Although, it wasn't easy; it was rather frustrating and depressing. I began to draw several ideas out on a peace of paper of how I can incorporate different elements in the logo of our smoothie business. For example, I tried incorporating a blender because the name of our business ended up being "BLENDZ". However, that idea didn't turn out so well because a blender isn't a very cool or fun symbol. I also tried incorporating fruits in the name "BLENDZ". For example I substituted the L for a banana and I substituted the E for a sliced orange. However, this idea was seemingly complex and not basic so it was another failure. Then I tried to incorporate a basic element, the cup. However, the cup I drew wasn't the type of cup we were going to sell. Nevertheless, my peer found a cup that might be more appropriate, so we decide as a group to go forth with that one. Realizing that my sketches were a failure, honestly had me frustrated and sad at first. But I knew that because I was so passionate about the design for the logo, it would only push me forward to creating an even better design, without making the same mistakes as before. Beyond all this frustration and realization I learned several things. Even though someone might not agree with my sketch I can still present it or expand on the ones presented to me. Plus during the process I learned how to draw on the computer using something called a Wacom. A Wacom is basically a device connected to the computer, but used to draw on. IT IS AMAZING! However it took awhile to get used to because it is a little more complex to use at first than grabbing a pencil and drawing on a piece of paper. Take a look at the progression -->
2 Comments
Gabriela Larrea
8/31/2014 10:01:41 am
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Corey Topf
9/4/2014 09:31:54 pm
Feedback! https://diigo.com/035snf
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BloggerMy name is Stefan Stangl and I am originally from San Francisco, California. Currently, I am senior at Colegio Franklin Delano Roosvelt in Lima, Peru. My passions are sports and art. Personal: @Stefan6 School: @fdrinnovationacademy ♫Tweet me ♫
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June 2015
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